ABOUT

HONG KONG DESIGNERS ASSOCIATION
BRAND DESIGN AWARDS 2024

01

the first
AND
only brand award
recognised
BY
professional designers
IN
Hong Kong

02

honour and
reward outstanding
AND
creative brands
UNDER
the evaluation
OF
eminent leaders

03

establish
professional design
benchmark
AND
promote
great brands
WHICH
focus on
quality design

THE INAUGURAL BRAND DESIGN AWARDS:

RECOGNIZED by the Design and Creative Industries

ACCREDITED by the Longest-standing Professional Design Association

SUPPORTED by HUNDREDS of Outstanding Brands

WITNESSED by THOUSANDS of Hall-Level Designers

REACHING over MILLIONS of Media Impressions

ABOUT

HONG KONG
DESIGNERS
ASSOCIATION
BRAND
DESIGN
AWARDS
2024

01

the first
AND
only brand award
recognised
BY
professional designers
IN
Hong Kong

02

honour and
reward outstanding
AND
creative brands
UNDER
the evaluation
OF
eminent leaders

03

establish
professional design
benchmark
AND
promote
great brands
WHICH
focus on
quality design

THE INAUGURAL BRAND DESIGN AWARDS:

RECOGNIZED
by the Design and Creative Industries

ACCREDITED
by the Longest-standing Professional Design Association

SUPPORTED
by HUNDREDS of Outstanding Brands

WITNESSED
by THOUSANDS of Hall-Level Designers

REACHING
over MILLIONS of Media Impressions

DATES

15 Nov 2023 /

Application Deadline

Nov - Dec 2023 /

Judging Period

Jan 2024 /

Winners’ Announcement

Mar 2024 /

Award Presentation Ceremony

Awards

/ Best of the Best

/ Grand Award of the Year

/ Best Brand Image

/ Best Market Value

/ Best Sustainability

/ Best Innovation

/ Best User Experience

Brand Categories

Beauty Salon
Childcare Products
Cosmetics
Fragrances
Personal Care Products
Pet Supplies and Products
Skincare and haircare
And more…

Flooring
Insulation
Roofing
Structural Materials
Tiling
Ventilation
And more…

Creative Agency Services
Human Resources
Legal Service
Marketing and Advertising
Media
Non-Profit Organisations
Public Relations and Communications
Public Sector
And more…

Architecture
Exhibition Design
Graphic Design
Industrial Design
Interior Design
Landscape Design
Lighting Design
Urban Design
And more…

Career Development Services
Continuing Education
Education Institutions and Vocational Training
Online Learning Platforms and Services
Professional Training and Certification
Recruitment Services
And more…

Artificial Intelligence (AI)
Augmented Reality (AR) and Virtual Reality (VR)
Blockchain and Big Data
Biotech
Fintech (Financial Technology)
Internet of Things (IoT)
Smart City
And more…

Footwear
Handbag
Jewellery
Leather Crafts
Menswear
Womenswear
And more…

Accounting and Auditing
Banking service and Credit Cards Products
Financial Loans
Insurance Products and MPF Products
Online investment tool
Payment Gateways
Securities and Investment Service
Wealth Planning
And more…

Alcoholic Beverage
Baked Goods & Cakes
Bars and Restaurants
Kid Food
Online Food Delivery Service
Organic Products
Snacks
Vegan or Gluten-free Products
And more…

Bedding and Bathroom Products
Cleaning and Disinfection
Furniture and Kitchenware
Gardening and Plant Care
Gifts
Homeware and Decorative items
Lighting, Music, Audio and Sound
Smart Home Devices and Electronics
And more…

Brand Protection
Copyright
Domain Names
Licensing
Patents
Trademarks
And more…

Applications (App)
Cloud Computing and Storage Solutions
Cybersecurity Solutions
Mobile Devices
Network and Systems Infrastructure
Software and Application Development
Telecommunications Services and Solutions
And more…

Airline and Aviation Services
Cruise and Ferry
Freight and Cargo Services
Hospitality Services
Travel Agencies and Operators
Warehousing and Distribution
And more…

Fitness and Sport
Healthcare Facilities and Gym Rooms
Maternal and Child Nursing
Medical Beauty
Medical Devices and Equipment
Mental Health Service
Spa
Wellness and Fitness Products and Services
And more…

Building Management
Environmental & Energy
Facilities & Operation Audits
Property Developer
Sustainable Development
Technical Services
Urban Planning
And more…

Action Figures and Collectibles
Board and Card Games
Dolls
Educational Toys
Electronic Games
Hobby Products
Kid Toys
And more…

Beauty Salon
Childcare Products
Cosmetics
Fragrances
Personal Care Products
Pet Supplies and Products
Skincare and haircare
And more…

Flooring
Insulation
Roofing
Structural Materials
Tiling
Ventilation
And more…

Creative Agency Services
Human Resources
Legal Service
Marketing and Advertising
Media
Non-Profit Organisations
Public Relations and Communications
Public Sector
And more…

Architecture
Exhibition Design
Graphic Design
Industrial Design
Interior Design
Landscape Design
Lighting Design
Urban Design
And more…

Career Development Services
Continuing Education
Education Institutions and Vocational Training
Online Learning Platforms and Services
Professional Training and Certification
Recruitment Services
And more…

Artificial Intelligence (AI)
Augmented Reality (AR) and Virtual Reality (VR)
Blockchain and Big Data
Biotech
Fintech (Financial Technology)
Internet of Things (IoT)
Smart City
And more…

Footwear
Handbag
Jewellery
Leather Crafts
Menswear
Womenswear
And more…

Accounting and Auditing
Banking service and Credit Cards Products
Financial Loans
Insurance Products and MPF Products
Online investment tool
Payment Gateways
Securities and Investment Service
Wealth Planning
And more…

Alcoholic Beverage
Baked Goods & Cakes
Bars and Restaurants
Kid Food
Online Food Delivery Service
Organic Products
Snacks
Vegan or Gluten-free Products
And more…

Bedding and Bathroom Products
Cleaning and Disinfection
Furniture and Kitchenware
Gardening and Plant Care
Gifts
Homeware and Decorative items
Lighting, Music, Audio and Sound
Smart Home Devices and Electronics
And more…

Brand Protection
Copyright
Domain Names
Licensing
Patents
Trademarks
And more…

Applications (App)
Cloud Computing and Storage Solutions
Cybersecurity Solutions
Mobile Devices
Network and Systems Infrastructure
Software and Application Development
Telecommunications Services and Solutions
And more…

Airline and Aviation Services
Cruise and Ferry
Freight and Cargo Services
Hospitality Services
Travel Agencies and Operators
Warehousing and Distribution
And more…

Fitness and Sport
Healthcare Facilities and Gym Rooms
Maternal and Child Nursing
Medical Beauty
Medical Devices and Equipment
Mental Health Service
Spa
Wellness and Fitness Products and Services
And more…

Building Management
Environmental & Energy
Facilities & Operation Audits
Property Developer
Sustainable Development
Technical Services
Urban Planning
And more…

Action Figures and Collectibles
Board and Card Games
Dolls
Educational Toys
Electronic Games
Hobby Products
Kid Toys
And more…

Judging

Criteria

Brand Image
0 %
Market Value
0 %
Sustainability
0 %
Tech & Innovation
0 %
User Experience
0 %

Winners'

Privileges

01

Presentation of the Brand Design Awards 2024 trophy and certificate;

02

Use of the Brand Design Awards 2024 trademark of the winning year for your brand promotion, including but not limited to its use in product packaging and marketing materials;

03

Announcement on the HKDA Brand Design Awards website and social media channels;

04

Inclusion in various online and offline media featuring the winner list, gaining over millions of impressions and publicity;

05

One ticket to the Awards Presentation Ceremony and After-Show Cocktail Party (worth HK$1,200);

06

One booth at DesignMatch HK 2024 to showcase your brand’s excellence to industry leaders, government officials, and design professionals (worth HK$30,000 or above);

07

One ticket to join DesignMatch at Hong Kong Design Summit 2024 – the biggest 1-on-1 business matching event in the Hong Kong Design Industry for establishing connections with company representatives and potential partners (worth HK$6,000);

08

On-stage presentation for winners of the Best of the Best and Grand Award of the Year during Hong Kong Design Summit 2024 for the promotion of your brand;

09

Winners of the Best of the Best will be granted a speech at the Award Presentation Ceremony for brand promotion;

10

DesignMatch 2024 Golden Pages (worth HK$1,000);

11

Awarding the 2024 Corporate Membership with Silver Grade from HKDA as a commendation for the achievements of the award-winning brands in creativity and design (worth HK$78,000);

12

Advertorials will be granted to the winners of Grand Award of the Year (worth HK$78,000) and Best of the Best (worth HK$117,000);

13

Winners will receive prominent recognition through inclusion in the promotional emails sent via HKDA channels, reaching an extensive network of over 50,000 contacts. Additionally, their posts will be published on the official Facebook and Instagram pages of the Brand Design Awards (worth HK$12,000);

14

Hosting of eBanner at HKDA official website for one month for the Winner of Best of the Best (worth HK$12,000);

15

BDA Publication, including your brand introduction, will be distributed at the HK Design Summit (worth HK$6,000);

FEES

Application Fee /

HK$2,800

Final Round Judging Fee /

HK$9,800*

Exhibition Fee of Best Awards /

HK$26,800

Exhibition Fee of Grand Award of the Year /

HK$44,800

Exhibition Fee of Best of the Best /

Exhibition Fee of

Best of the Best /

HK$69,800

*If the shortlisted brands fail to win the award, the BDA organizing committee
will refund the full amount within one month of the Final Results Announcement.

*If the shortlisted brands fail to win the award, the BDA
organizing committee will refund the full amount within one month of receiving the final judging fee.

Partners

Supporting Organizations

Supporting Institutes

Supporting Organizations

Supporting Institutes

Contact

/ bda2024@hkda.hk
/ 25273968; 92918896
/ Condor, 4/F, Wui Wah FactoryBuilding

1035 – 1037 Yee Kuk West Street, Lai Chi Kok, Kowloon, Hong Kong

/ Mon – Fri; 09:30 – 18:30
/ Sat, Sun and Public Holidays Closed

/ Condor, 4/F, Wui Wah Factory Building, 1035 – 1037

Yee Kuk West Street, Lai Chi Kok, Kowloon, Hong Kong

/ Mon – Fri; 09:30 – 18:30

/ Sat, Sun and Public Holidays Closed