Mui Kinoshita

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Chairman of The Hong Kong Designers Association, 2022-2024

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Founder & CEO of ASA Innovation & Technology Ltd

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Founder & Design Director of Form & Shape Tech Design Ltd.

Ms Mui Kinoshita is a product designer and entrepreneur trained in a multicultural background. She was born in Hong Kong and studied industrial and strategic design in Hong Kong, the UK, Finland, and Italy, respectively. In recognition of her remarkable achievements, she was awarded numerous global design award and business award, including the iF Design Gold Award, Red Dot Design Award, Global Design Gold Award in this ward, Smart Design Gold Award, YDTA Best Young Designer of the year, 40 under 40 Asian Design Talent and more.

Mui founded Form & Shape Tech Design Ltd in 2015 and later she also founded ASA Innovation & Technology Ltd in 2016. ASA Innovation & Technology Ltd, a tech company that innovates design with technology based in Hong Kong Science Park. ASA has attracted New World Development as its early investor and has completed Pre-A series round funding at HKD 100M Valuation. ASA has won Peninsula Hotel Kaleidoscope Lab Global Winner, HSBC Innovation Awards, China Mobile Entrepreneurship Award, the Alibaba Jumpstarter Global Best Startup and Most Favourite Startup, beating 600+ startups around the world etc.

/ Awards

1984 Gold Awards, International Art Competition, Los Angeles
1980 Best work in “Applied Typography 6” Yearbook, Japan
1981 Gold Award in Mercury Award and Grand Winner of Galaxy Awards, New York
1995 1st Prize in the 1st International Computer Art Biennale in Rzeszów, Poland
1979 The first painter-cum-designer elected as one of the “Hong Kong Ten Outstanding Young Person”
1981 Urban Council Fine Art Award (Painting Category, Chinese Media)
1984 The only designer to receive the Urban Council Design Grand Award (Best Designer of the Exhibition)
1991 Artist of the Year Award – Designer of the Year
1992 Men of the Nineties
1998 Outstanding Achievements Award, Graphic Arts Association of Hong Kong
1999 The Honor of Bronze Bauhinia Star, HKSAR
2000 Outstanding Artists and Designers of the 20th Century, UK
2004 The World’s Outstanding Chinese Designer
2005 Honorary Doctor of Design in the Hong Kong Polytechnic University in 2005.
2010 The Honor of Silver Bauhinia Star, HKSAR
2016 HKDA Lifetime Honorary Award by Hong Kong Designers Association
2017 Outstanding Chinese – Outstanding Hong Kong People Award
2019 Zhuhai Design Week Outstanding Achievement Award

1984
Gold Awards, International Art Competition, Los Angeles

1980
Best work in “Applied Typography 6” Yearbook, Japan

1981
Gold Award in Mercury Award and Grand Winner of Galaxy Awards, New York

1995
1st Prize in the 1st International Computer Art Biennale in Rzeszów, Poland

1979
The first painter-cum-designer elected as one of the “Hong Kong Ten Outstanding Young Person”

1981
Urban Council Fine Art Award (Painting Category, Chinese Media)

1984
The only designer to receive the Urban Council Design Grand Award (Best Designer of the Exhibition)

1991
Artist of the Year Award – Designer of the Year

1992
“Men of the Nineties”

1998
Outstanding Achievements Award, Graphic Arts Association of Hong Kong

1999
The Honor of Bronze Bauhinia Star, HKSAR

2000
Outstanding Artists and Designers of the 20th Century, UK

2004
The World’s Outstanding Chinese Designer

2005
Honorary Doctor of Design in the Hong Kong Polytechnic University in 2005.

2010
The Honor of Silver Bauhinia Star, HKSAR

2016
HKDA Lifetime Honorary Award by Hong Kong Designers Association

2017
Outstanding Chinese – Outstanding Hong Kong People Award

2019
Zhuhai Design Week Outstanding Achievement Award